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Optimize Images in Blogger to Improve positioning SEO

optimize images to improve blogger seo
Today, post topic: optimize images in google search engine get top result and improve positioning SEO.The images you add to your blog offer you the opportunity to substantially increase traffic from search engines. If when you insert an image you follow the advice I propose, you will achieve significantly increase the number of visits. In the early Internet was unimaginable using large images, computer graphics or videos, we lived in a world dominated by text mode. A major cause was techniques for processing large amounts of information as limitations.

In the current era we are at the opposite end: the systems tend to use more and more images, and advocacy. There are specific search engines for images (such as Aol, Google, Bing, Yahoo), you may have noticed that most applications are designed to ensure that information reaches you with images. 

Blogs are no exception to this trend, increasingly we include more images and videos to capture users attention. Therefore, if you learn to optimize images for your blog for search engines, you'll be ahead of those who still do not have.

The social network Fotolia born in 2004 with the idea of sharing images, today it is one of the most prolific social networking. In fact, if you have a blog in which the images is your main base, this network can capture much more traffic than others.

1. The File Name

The file name of the image is one of the parameters used by search engines to locate it. When you decide on an image for your blog, download it to your computer and rename it to contain the keyword you want to position. Never make use of it directly with a link from another blog or page.

Follow these tips:

  1. It should be a summary of what the image represents
  2. It should contain the keyword
  3. Use a hyphen to separate words (file-name)
Suppose you want to upload an image of a recipe for "healthy chicken manchurian" in your cooking blog, the first thing you do is copy it from the camera, which will have an illegible name like "Image-003974.jpg". The edit with your favorite program, the dimensionas the size you need for your blog and once done put him as the file name "Blastism-Image.jpg".

2. Weight or Size

For positioning, the loading time of the page is an important factor, so the more light will be your best images. The best option is to compress the image, but you have to find a balance between quality and size. If you want a high quality image size increase and if you reduce the size, decrease its quality. As for the file format, you should choose the one that best suits depending on the type of image you use. Generally the JPEG (Joint Photographic Experts Group) format is usually better for photographs and images, while for screenshots or screenshots is better to use PNG (Portable Network Graphics) format. I recommend using a compression tool. One who has given me good results is RIOT, but you can use any other of which is available online and for free.

Follow these tips:

  1. Scales the image to the exact size you need
  2. Compress always
  3. Upload images to own property, which is fast (as users of Blogger, Picasa goes well)

3. The Alt and Title attribute

When accessing the blog search engines and find images, the only way they recognize is reading the contents of the alt and title attribute.

Alt Attribute

The alt attribute refers to the alternative text, ie, one who would read if it could not access the image file.

Could give the following cases:

  • You can not access the file, either by connection problems or because the device you are trying not allow.
  • The person you are accessing has sighted and can not see the picture, so you need your device being described.
  • Enter a search engine to index your blog entry: comply with paragraph 1 and 2.

This makes this attribute is compulsory, to put it are substantially improving your rankings because search engines can properly index your images.
By including the attribute alt , you're providing access to people with visual impairments, think search engine like one.

Follow these tips when writing the attribute alt:

  1. Do not forget to put in all your pictures
  2. Describe the content of the image
  3. Do not Lay much
  4. Use keyword

Title Attribute

The title attribute is used by most browsers to display a tooltip,  or tooltip when mousing over the image. This attribute is not as important as alt and should be used to expand or supplement information.
Write the same in the attribute alt  and title  is to repeat information that's never good for positioning. Always put the alt attribute and complete title  if you want to give more information to the user.

Keys to the attribute title:

  1. It is optional, use it if it provides extra information.
  2. More extensively describes the image content.
  3. Do not copy what you put in the attribute alt.

Putting the attribute alt  and title in Blogger

The alt and title attributes are represented in the HTML code as follows:

<Img src = "file-image.jpg" alt = "alternate text" title = "title text" ...>

Blogger is no need to touch the code to specify these attributes. When you insert an image at the entrance, when you click on it you can select the "Properties" option, the popup window will appear asking you the values ​​for the attributes title (title text) and alt (alt text).
Optimize Images in Blogger to Improve positioning SEO

4. Content

Blogger and SEO - The context of an image The text surrounding the image is another factor to consider for positioning. The context of the image should contain words that relates to what it represents. Reinforcing this relationship between content and image, achieve better positioning.
The context of an image can be the headline, caption and text placed nearby. Even Google Images shows a fragment of this text in its search results, an image without text can mean higher bounce rate on the site.


This is the fourth installment of the "Blogger and SEO" series, this time we have seen how to improve the positioning of images of our blog in detail. As I indicated earlier, the key is to acquire the good habit of applying the steps when we include the image in an entry, if you do well, soon begin to see the results. Most of the information I have read the network on the positioning of blogs are very focused on Wordpress or other platforms, I hope this series of articles contribute its bit to position our blogs on Blogger.
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